October 13, 2023

AI is less for technologists – its loads of marketing

Ok – I could be ‘old man shaking his fist at Cloud’ but i’m really struggling with the AI thing

I have 3 main points to make about AI and all three of them vary on their strength per industry, but realistically the whole buzz is bullshit generally.

I have yet to find a broad appeal use case that has the following traits:

Now, in 2017 I was at the Salesforce Conference called ‘Dreamforce’ and it was a cacophony of people running around talking about tech and I’m convinced there would have been only 20% of them that had actually built anything, coded anything or had been in the trenches making tech work. Now having said that Dreamforce put on an amazing set of panels over the 4 days and the type of customer/tech innovator that we got to hear speak was outstanding.

What stayed with me was the panel discussing the future of AI and what it meant for us all. Amazingly the Head of AI for Google (i think it was Hinton at the time) was there and was answering some pretty amazing questions, and on the same panel Will.I.Am and he was absolutely as you would expect as a contributor to an AI panel…like a post turtle…noone knew why he was there, including him, but he was there and the panel began.

Dr Google spoke about the formula for AI which I use to this day which is:

To this day I argue till im black and blue in the face that this is a crucial piece when discussing how ‘AI IS THE BIG DISRUPTOR’ or ‘CHAT GPT IS GOING TO REPLACE EVERYONE’ or ‘WHAT HAPPENS WHEN WE ALL GET REPLACE…..ALSO WHY DO I HAVE THIS RASH?’….humans are still a massive component to the operation, curation and the deployment of AI. But then I think about Will.I.AM

Superflous punctuation in his name aside, Will.I.AM (is that right?) is the current model for AI and the current buzz. We arent sure why its big, but we know its a something. The old versions are way truer and much better than the current versions and less flashy industry ‘WHOO HOO’ and certainly a lot less hot air buzz. It has been commercialised in a way that is unsustainable, is more brochure than substance, EVERYONE is talking about it (recent BEP is terrible but marketed hard) and then theres addons, like his headphones that just are stupid and he wouldnt take off on the stage.

Diatribe yes, intolerance maybe, but the worst part about this buzz is the following:

The fact of the matter is that a few things needs to happen and one thing we have to remember – we recognise that we need a human in the loop for AI to be useful to curate data, define our outcomes and what we are looking for AND anyone that is getting ABSOLUTELY RAZZED ABOUT AI doesnt need to prove anything to shareholders but absolutely needs to book time on a speaking tour

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